According to Business Insider, YouTube is even bigger than Gmail! With 1.8 billion monthly logged-in users, it might also be gaining on Facebook.
So why not drive some of that traffic to your company website instead? With an effective video marketing strategy in place, you can attract new customers—and hopefully new business.
Here’s how to SEO your website video content to bring in new leads. Lights, camera, and get rolling with these seven digital video marketing methods!
1. Kick it up with the Right Keywords
Just like any search engine optimization strategy, your video SEO relies on keywords.
To start, consider what your customers are searching for and how it’s relevant to your product or service. Then, relate it back to your video.
Keyword research is an essential step to any SEO strategy. Recognize what your customers need, but also make sure that keyword connects to your content.
Are you giving customers a demonstration, or “how to” guide? Write out a brief indication of what you’re getting customers into.
Then, insert your keyword in the title and meta description of your video. Tie in a fun, engaging title to really draw customers in.
You can also use rich snippets, which are visible on Google search pages. Rich snippets show a thumbnail, the video length, and description of your video in Google by using structured data on the page.
2. Choose an Eye-Catching Thumbnail
Speaking of thumbnails, the right image can draw potential customers in and spark their interest. As a result, they’ll visit your website.
More engagement means more website visitors—which tells Google your content is fresh and engaging.
When you launch a new product, it’s all about that initial interest. Thumbnails help drive that interest to your videos. Read more to learn about successful product launch services.
Choose an image that drives interest or curiosity. That way, potential customers just have to know what’s going on in your video.
3. Have Transcripts at the Ready
Not everyone has the privacy to listen to a video at full volume. A transcript is a text copy of your video. That way, customers don’t miss a word, even if the volume is on mute.
Transcripts help you reach a wider audience, including potential customers who might have a hearing impairment. As a result, you won’t miss out on a sector of your audience.
A transcript of your video also gives Google something to read. Bots can index that text and check for keywords and relevant content.
That way you’re boosting your video SEO and helping customers.
4. Use a Designated, Optimized Landing Page
Let’s give your video the dedicated attention it deserves. By reserving a page for your video, you can take what you know about how to SEO to good use!
Use the research and keyword you chose from step one. Then, add that keyword on the page. Don’t forget the following:
- page title (possibly an H1)
- first paragraph
- metadata: alt text & description
By adding the keyword on a designated landing page, you keep customers focused on the video topic. It relates the content back to the video, and vice versa.
As a result, the page keeps Google focused on your keyword. Relevancy is key!
5. Share on Social
Another way to drive traffic to your website and increase engagement is social media. Remember, increasing website traffic and video engagements will help show Google your content is relevant and fresh.
By promoting your video on social media websites, you can also spread your video content through social shares.
As other people retweet or repost your video, you’re increasing web traffic and video SEO in one swoop!
6. Build Your Brand In
Your brand identity represents who you are as a company. From your logo and a tagline to your color scheme and tone of voice, your brand should be a part of everything you do as a company.
By featuring your brand in your video, you’re building brand recognition with customers. That way, they’re more likely to identify your company on sight.
By implementing your logo and other brand elements in your video, you’re also building brand loyalty. Show customers what you have to offer and associate your product or service with a brand that’s reliable, trustworthy, or fun.
That way, customers seek you out when they need information involving your product or service. As you show customers you’re an expert in your industry and gain clicks to your videos, Google will see it too.
Does your website need help connecting to your brand? Check out these website design trends for 2019 (and don’t miss #6)!
7. Encourage Engagement
While your video is the star of the show, you can’t forget your website plays a part, also. When visitors click on your video and visit your website, you want them to convert into a lead.
For that, they need to fill out a form, call, or chat with one of your team members.
Attach a strong, compelling call-to-action (CTA) to your video landing page. A phrase like, “Sign-up to launch these SEO strategies today!” is clear and effective. It directs visitors to a specific action (sign-up) and reminds them of what they have to gain.
Don’t forget to connect back to your video as well so the CTA remains relevant to the rest of the page. If you demonstrated how efficient the vacuum you sell works, try, “Zoom towards faster cleaning and give us a call today!”
As you encourage engagement and increase conversions, you’re also increasing traffic, so it’s a win-win!
How To SEO: Reel Customers in with Video Content
With video SEO, you can put your content in the spotlight!
Search engine optimization is an effective marketing strategy for boosting web traffic and developing your brand as a reliable resource.
Knowing how to SEO video content can help boost your videos to the top of Google’s search engine pages. Then you can reel in new customers, awe and inspire them, and build your business!
Looking for inspiration? Check out the graphic design ideas section of our blog for more!