5 Reasons Why It’s A Good Idea to Have an Updated Website
Your website is the beating heart of your company.
Without it, customers might never find you.
There are over 28 million small businesses in the US alone. That’s a lot of competition.
If your website is old and outdated, people aren’t going to stick around to read more.
Getting your website updated may seem unnecessary, but it’s very important.
If business is down or you feel like you could be attracting more customers, your website could play a huge part.
Let’s look at the best reasons to get a website redesign and start getting more clients.
An Updated Website is Crucial
It’s crucial to understand the importance of a website for your business.
If you already have one and it’s looking a little dated, it could be killing your business.
A website redesign gives you the chance to re-evaluate what you want to display. It lets you think about what you want to push even further.
There are many reasons to think about a new website design, here are a few of them:
1. Show Off
The whole point of a website redesign is to show off your products and services and make people take notice.
You need to inform potential clients about what your business does. You need to tell them why you are better than the competitor.
Making your website easy to navigate is crucial. This allows visitors to browse your products and services without complication.
Have fun with it, go with a design that stands out. Attract the user’s eye to the items you want to promote. Show that your business is better.
2. Boost SEO
You need to get your business high in search engine rankings. Having a quality website will boost your rankings.
An outdated website will fall low in search engine rankings, and you can’t afford to be left behind.
Pay attention to the keywords you use when you redesign your website. What is your demographic audience searching for? Incorporate those phrases into your site.
Get a good style guide and it will help your website branding process be the best it can be.
3. Mobile Friendly
Nearly 60% of searches are made on smartphones, so you need to make sure your website supports mobile.
Let’s say someone searches for your services and comes across your website. They aren’t going to stick around if it doesn’t adjust to their screen.
They will leave and go to the competitor.
A lot of websites have high-quality mobile-friendly websites. They have all the information the user needs. You can read more here to see a fully optimized, mobile-friendly website.
4. Safe and Secure
Outdated websites aren’t just ugly, they’re unsafe.
Cyber attacks are a real threat. If your website hasn’t had an update, it’s at high risk of an attack.
Does your website deal with client data and online payments? Then it’s crucial to get your website updated.
5. Stay Relevant
Having a new, updated website keeps your business relevant.
If your website looks like it hasn’t had an update in years, customers will click away. It will look like your business is no longer running.
An easy way to update website content is to get a new website design and start posting regular content.
Incorporate a blog, social media feed, or regular updates. People will know you’re still open for business.
Get an Updated Website
If you want your business to succeed, getting an updated website is essential.
Getting a website redesign doesn’t have to be hard.
Get in touch to breathe new life into your website and get more customers your way.