You’re looking to connect with a website designer that will help you to increase targeted traffic, improve the overall user experience, and even help you to rank higher in search engine results.
The bad news: so is everyone else.
This means that there’s a seriously large amount of website designers out there — but they’re not all created equal.
Ready to learn how to find a web designer that can create a results-focused website for your business?
If so, then you need to keep on reading this post.
1. Ask to See a Portfolio of Their Work
The first thing you need to do when you’re looking to hire someone to build a website for their brand?
Take a hard look at their portfolio of past work.
Make sure that the design of the websites they’ve worked on looks unique, branded to the specific companies, and easy to navigate. The last thing you want is for your website to end up looking like a carbon copy of a designer’s past clients.
Also, ensure that they’ve worked on sites within your industry before, as well as with your overall volume of clients. You don’t want to end up being someone’s “test run.”
Ask the company how they get to know a brand in order to design the most effective website. What sort of questions do they ask, how do they conduct market research, and what, if any, analytical tools do they use?
Finally, comb through these websites and look for broken links, outdated keywords, and evaluate the overall loading time.
Also check out the mobile version of these websites.
2. Connect with Past Clients
If you want to know how to find a web designer, start by talking with those who have worked with them in the past.
Figure out if there were any hidden fees and charges, if the clients felt the website design represented their brand, and of course, how their traffic was impacted.
A quality company may even be able to provide you with data and hard numbers that show how their services increased conversions and brought in more targeted traffic. Make sure you discuss these claims with past clients, to see if they actually got the results that were promised to them.
Also ask about whether or not the company continually monitored and tweaked the site after the initial design was finished.
After all, especially in the world of website design, it’s highly unlikely that a designer will get everything perfectly right on the first try.
How did the designers use tools and data to inform and shift their strategies, and how long did these changes take to implement?
These are all key questions to ask if you want to avoid being taken advantage of.
3. Understand the Services They Offer
Another key thing to evaluate when you’re on the hunt for a web designer for hire?
You need to make sure that you understand the services that they’re offering.
While a beautifully-designed website is, of course, important, a quality web design company will offer far more than just design help alone.
For a good idea of the types of services that a company should offer in addition to website designing help, take a look at the Web123 services listing.
In addition to site design that’s conversion-focused, they also want to help with SEO, tech support, G Suite for businesses, and homepage optimization.
Talk with your team and come up with a list of the services that are the most essential for your brand. Then, you’ll be able to connect with a site design company that can build them into your website.
4. Make Sure You’ll Actually Own Your Website
Last but not least, you’ll need to make sure that you will retain intellectual property rights over your website once it’s complete.
Sure, the design company may want to include your site in their online portfolio. But you need to make sure that the website will actually belong to your company, not their own.
Disreputable website design companies sometimes trick people into having to pay to access their site analytics or make changes. You don’t want this to happen to you.
Additionally, be certain that the domain and name of the website isn’t registered with the website design company. Instead, it should be registered in your name only.
This will allow you to switch to another designer or developer in the future, should you become unhappy with the level of service they’re offering you.
Finally, don’t get scammed by web design companies that try to get you to add on features you can easily manage on your own.
This includes things like search engine result placement, which you can determine on your own by creating an account with Google.
How to Find a Web Designer: Wrapping Things Up
We hope that this post has helped you to better understand what you need to look for when it comes to how to find a web designer.
Remember to focus on things like the level of services that they offer, what past clients say about their work, and whether or not you’ll own your own website.
Of course, excellent graphic design service is only part of what makes your website a success.
You’ll still need to consider things like SEO, site speed, online reviews, blog posts, and so much more.
We can help you to find out what you should prioritize, as well as the most important features that your website has to have.
Keep checking back with us to gain even more insight into what goes into making a top-ranking website.