One of the most difficult things about being a freelance worker is determining the perfect price for your services. If you charge too much, you may limit the amount of work you could be getting from clients.
But if you charge too little, you’ll have clients take advantage of you and you’ll miss out on making a lot more money.
Finding that sweet spot where you’re charging just enough is almost like mastering a science. But with this graphic design pricing list, you’ll be making more money than you ever have as a graphic design freelancer.
Hourly vs. Per Project
The first step to charging for your graphic design services is deciding on whether you’ll be paid per hour or per project. Most clients would prefer to determine a set price for your work so they can budget accordingly and know the work won’t be drawn out.
As the freelancer, you would probably prefer to be paid per hour because you know you’ll get paid for all of the work you put in. The worst thing that can happen to a freelancer is to agree on a price and end up putting in way more work than the money is worth.
When you get a client that is willing to pay you per hour for your work, definitely take advantage of that opportunity. It’s basically like having a paystub generator that pays you for the exact amount of time you’ve worked.
But how much should you charge per hour?
This really depends on how much experience you have and what your portfolio looks like. If you are just getting your feet wet in the world of graphic designing and have a limited portfolio, you should be charging less than a seasoned designer.
For beginners, you can charge around $25-$50 per hour, depending on the type of work it is. For more experienced graphic designers, charging $75-$100 per hour is more reasonable.
You can start out at the lower end of this pay scale and work your way up until you find that sweet spot of maximum profit and maximum clientele.
Charging Per Project
Most clients will prefer you to give them an upfront cost for your services. This way they won’t be surprised by anything down the road. But you need to be careful before agreeing to a price.
Make sure you fully understand what the client is asking of you and then determine how long it’ll take you to complete. If you estimate the project will take you a couple of hours, just use your hourly rate to determine a price.
It’s a good idea to add a little extra to the charge to account for any extra time it may take you to complete a project. So if you would normally charge $150 for two hours of work, charge $175 just to be safe.
Graphic Design Pricing List: Don’t Sell Yourself Short
The most important thing in determining a price for clients is to not sell yourself short. Try to stay strong by your graphic design pricing list and don’t let clients take advantage of your hard work.
For more helpful graphic design tips, check out our blog for more information!