Haven’t seen a lot of customers lately? It’s no surprise considering 56% of Americans feel anxious when buying a car. In fact, they admit they would rather be cleaning their house or getting a root canal.
Yikes! That’s not good for business. Don’t worry though, it’s all about presentation and getting to know your customers. And we can help you with that.
If customers aren’t pouring through your front door like they used to, this quick article will show you how to improve your car dealership advertising.
1. Social Media
It’s no surprise that social media marketing is number 1 on our list. Social media is a huge influencer and isn’t going away anytime soon.
Millennials and Gen X-ers are buying more cars than baby boomers. They also spend more time researching, reading reviews, and looking online. This is why social media marketing is essential for the success of any car dealership.
Some marketing ideas include:
- YouTube: Make a video highlighting the features of the car. Include keywords such as used chevy trucks for sale to get interested traffic to your video.
- Instagram and Facebook: Have a business Instagram page and post pictures of each car for sale. Connect to a Facebook account and post on both sites simultaneously. It’s like a two-for-one.
- Twitter: Twitter may not seem like a good fit, but you can gain a strong following on Twitter. Especially if you can be witty and funny with your tweets.
One thing to remember is to find a design and style that can be cohesive throughout all your social media sites. This will help you create a strong brand.
Everybody likes free stuff, right?
This is why dealerships should do a giveaway every once in a while. It will keep current customers coming back and get the attention of new customers.
It can be something easy like oil changes or new tires. Don’t have a big budget? Maybe get some license plate covers, coffee mugs, or t-shirts. When you give away promotional items, you’re also getting in some free advertising.
If you’re looking for some major attention, consider giving away a night in a hotel with every car purchase. Think outside the box. I promise, your customers aren’t picky when it comes to getting something extra for free.
3. Community Engagement
As a local business, getting to know your community is important. Get to know your target audience. Have a high inventory of minivans? Try marketing to the local families. Maybe sponsor a youth soccer team.
Want to sell that Porche that’s been sitting there for a while? Try marketing at the local golf club.
When you know your target audience and are familiar with your community, you can be very strategic when it comes to marketing.
And don’t hesitate to let them get to know you. It’s always better when a business has a friendly face to go with it. Share fun pictures, tell stories, and interact with your customers.
Whether you like it or not, reviews are a big deal. You want people to post good reviews about their car-buying experience. Good reviews can convince serious buyers to come to your dealership. Bad reviews will prevent them from even considering walking onto your lot.
If you have a positive experience with a customer, encourage them to share a review on your social media sites. And be sure to treat all your customers with respect to avoid unnecessary bad reviews.
And just a heads up, most bad reviews are written on the weekends. So make sure your weekend crew is up to par.
Make Your Car Dealership Advertising a Priority
When you make your car dealership advertising a priority, you can sit back and watch those customers flood through your doors again. Try out some of these suggestions and see how they work for you.
And if you need any other marketing or design tips, check us out.