brand design strategy and related terms

7 Branding Ideas Your Competition Never Saw Coming

You’re lost in the sea of companies that do what you do. How do you stand out in the crowd? You’re looking for the best branding ideas to ensure that you are the go-to company in your industry.

Having a branding strategy in place is important so people feel like they know you and what you stand for. When you develop a strong brand for your company, people will automatically align themselves with you and you’ll be able to get their attention even when they won’t listen to others.

Continue reading this article to learn the best ideas for branding your company so you can get the results you want.

Must-Do Branding Ideas for Your Business

Whether you’re a marketing company or you’re a mom and pop shop in a small town, you still need to be up on your branding strategies. These following ideas can help you get the jump on the competition.

1. Be Friendly in Your Emails

Email marketing is a highly effective form of marketing. Many times we get lost in the fact that we’re writing our emails to do business but we have to remember that the people who are getting our emails want to hear from us. They’ve opted to subscribe to our content and most people are fine with us speaking to them like we’re their friends.

Personalize the emails as much as you can so people will enjoy your emails. Being friendly in the emails and letting people get to know your brand will help keep more of the right people on your list and help to increase your conversion.

2. Establish a Purpose for Your Brand

Having a purpose behind your brand will make people that align with that purpose more likely to purchase from you. Make sure the purpose you choose is authentic and something you can stand behind long-term. Purpose-driven companies are becoming more popular as people want to ensure our world and society benefits from each of their purchases.

3. Make Your Content Interactive

When you’re creating content for your website, make sure it is interactive. You want people engaging with your brand but if you don’t create engaging content that people can interact with, it is difficult for people to get involved with your brand.

4. Pay Attention to Product Packaging

If you’re selling physical products you need to make sure the design is attractive and attention-getting. Boring packaging is a thing of the past and will ensure your products are left on the shelves.

5. Build Connections with Social Media

Stop thinking about social media as a way to get your message out to the masses. While you do want to use social media to get the word out about your business, you also want to use social media to build connections.

When your followers tweet or message you, take a minute to message back. As your brand grows, you may need to assign someone this task.

6. Recreate Your Merchandise

If you’re selling merchandise, take a look at it and think about how you’d feel if you saw it on the shelves alongside other products. Does it stand out to you beyond the fact that it is something that you need?

While we all need certain things, many times we purchase the things we need carefully disguised as things we want. Think about our kids minion toothbrushes or bright pink unicorn hairbrushes.

How can you recreate and design your merchandise in a way that people are going to love what you have to offer and put their hard-earned money down on a purchase?

7. Design a Unique Business Card

If you’re out networking with a boring business card, what does that say about you? You know you’re not a boring person. You know you don’t have a boring brand.

Since you and your brand aren’t boring — why are your business cards causing people to take a snooze? Design a business card that is going to make people think of your brand is in a favorable manner.

Bonus Tip – Build Out Your Blog Content

If you want to build a positive relationship with your customers, a blog is a great way to do this. When you blog, you keep your website up to date and you get attention from the people that care about your company the most.

Talk about all the important issues in your industry and be genuinely helpful when you’re writing your blog content. If you help someone with your blog content, you’ll find they are more likely to sign up for your email list and even enter into your sales funnel.

Blogging gives you the ability to stay in contact with people by providing them up to date information that can help them find a solution to their problem. When you’re blogging, think about problems that plague your target audience and solutions that might be outside of your company. Helping people with your product or service is one thing but when you think beyond the sale and dig deep into the relationship — you’ll develop a raving fan that will follow you for life.

Spark Your Idea Factory

Now that you have the creative juices flowing with these branding ideas for your business, why not keep learning? There are plenty of things you can learn throughout our site to help you take your business to the next level.

Browse our site, find your favorite section, drop a bookmark and come back soon for more great reads.