According to video marketing statistics, an average of 90% of consumers say videos help them make purchasing decisions. Even better, having a video on your landing page could increase your conversion rates by 80%. To make this happen, though, you need to have a solid video marketing strategy.
You need to conduct proper research and create a plan that will help you hit the right market and win yourself some customers. In this guide, we’ll explain how to create a compelling and winning video marketing strategy.
Start By Outlining Your Video Goals
The first thing you have to do when creating an incredible video marketing strategy is outlining your end-game. What are your goals and why are you creating this video? One of the most important decisions you have to make is what stage of your marketing funnel is more important.
The first stage is the awareness stage, where you define the opportunities or challenges. This is where consumers realize they have a problem. Videos for this stage should introduce your brand to consumers and attract them to your business.
The second stage is the consideration stage, where consumers consider whether they should solve the problems they’re facing. This is the stage where they research, watch product reviews, check online customer reviews, ask for recommendations, and look for cost-effective solutions.
The third stage is the decision-making stage, where a solution has been found. Videos of this stage should present consumers with proof of client satisfaction. This is where you should show your potential customers why they should choose your product or services over those of your competition.
Narrow Down Your Target Market
Now that you know what your goals are, the second most important thing you have to do is find a target audience. Who will your videos be intended for? Videos without specific market audiences usually end up as flops, because those who are meant to watch them don’t, and those who watch them don’t convert.
So, how do you find your target audience? The trick here is to develop a buyer’s persona. This is a process you go through when creating your products or services because your target market is presumably the people who are most likely to purchase your product or use your services.
These are the people you need to reach with your videos. Once you already have a buyer’s persona and know who your target market is, the next thing you have to figure out is where they hang out. Depending on age, demographic, gender, among other things, on your buyer persona, you should know what platforms your target market is most likely to be.
The people on Facebook will not necessarily be the people on Instagram or those on Twitter. This means you need to choose your platforms wisely to make sure your videos get in front of the right potential market.
Come up With a Compelling Story
Video is all about telling a story. You need to capture your audience’s attention and keep them interested enough for them to watch till the end and want to know more about your business. One of the best ways to do this is by telling a story, which can be a lot of fun but quite challenging as well.
Basically, there are four elements you can present in your video. The first element is having a protagonist who aligns with your target demographic. The second element involves a conflict that addresses your consumers’ pain points that you’re willing to address.
The third element involves a quest, which is how you introduce the product or services that will solve those problems. The last element is the resolution, where you show your customers how your product or services solve the problems. Essentially, all these elements should come together and take the consumer on a journey that aligns with your brand mission.
During the video creation process, consider the emotions you want to impart on your audience. It’ll help you choose everything else, including the props, the colors, the wardrobe, and the location of your video shoot.
Consider What Kind of Budget You Have
While the creative parts in the planning stage are important, you may not be able to achieve much without a proper budget. You may not get the kind of video you want if you can’t afford it, so plan your resources realistically. Consider whether you want to create the video in-house or whether you want to hire a video marketing agency.
Decide what parts of the video need to splurge on and what you can save on. It’s essential for you to shop around so you can find the best video marketing agency. Inquire about how much they charge from scripting to sound editing and distributing.
Consider What Style of Video To Create
There are so many types of videos you can create that the western video market is worth a tremendous $42 billion. They go from explainer videos to animation, product reviews, commercials, testimonials, explainer, social content, among others. There are also various styles to choose from.
Picking the right style and type of video is crucial to its success. The style relates to its messaging and tone, which will affect how the story is told. Are you looking to use actors, dialogues, graphics, animations, or a specific location?
All these elements will create the style of your video, and the right style will attract and draw in your target markets. Some of the styles you can choose from include lifestyle, mini-documentary, narrative, and animation. Choose wisely depending on what message you’re sending, your target market, and your overall brand personality.
Video Marketing: Everything You Need to Create Compelling Video Marketing Strategy
There you have it! These are some of the most vital elements you need to implement in order to come up with a compelling video marketing strategy. There are so many things that go into creating a winning video, and you need to put everything into consideration to make the best possible video for your brand.
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