Good web design could mean the difference between your business’ success or failure. A well-designed website can boost conversion rates by up to 200%! 

These days, it’s not just about what you say but how you say it. Presentation is everything if you hope to stand out from the billions of websites on the internet. 

Whether you’re just starting out in business, or looking to take your startup to the next level, here are some reasons your startup website is so vital to your success! 

Your Startup Website Makes an Impression

For the most part, a startup website is going to be someone’s first impression of your business. First impressions are often the most important impressions. They’ll stick with your customers for the duration of your relationship. 

Good web design shows your customers that you’re with the times. It illustrates your awareness of the current state of your industry. It even makes your startup business more trustworthy. 

Your startup business website is also your opportunity to present vital branding elements. Your customers will come across your logo, slogan, and mission statement. These will linger in their mind for the times when they’re seeking a product or service in your industry. 

Branding elements inform other aspects of how people feel about your business. Web design gives you the opportunity to customize color schemes, choose appropriate fonts, and other visual elements. All of these convey essential information about your business or brand. 

Stability

A well-designed website stays online. This is especially important for businesses offering any kind of digital product or service. Things like SaaS or an app won’t last if they go offline and are found to be undependable. 

Website crashes also mean missed money. Even small businesses can miss out on sizable chunks of income if your website goes offline. You could lose even more money in the form of lost customers. 

SEO Ranking

Following the latest web design trends is essential for your ranking on the search engine result pages (SERPs). With every update, Google adjusts its algorithm to factor in the latest developments in web design. This could everything from page load time to the number of social shares. 

This is another reason you’ve got to stay on top of your web design if you hope for your startup website to remain competitive. You should continually be assessing your web design and digital presence to make sure it complies with the latest trends. 

If there’s one thing we’ve learned during the lockdown of Coronavirus/COVID-19, it’s how intensely essential a business’ website is. We were already heavily reliant on the internet before the world went virtual. Having a stable, solid, appealing website will be mandatory in The New Normal. 

Read this article for even more insights into the importance of web design. 

Looking for More Web Design Tips and Tricks?

It’s an exciting time to be in business, but there’s a lot to keep track of! Presentation is everything if you’re hoping to stick out in today’s crowded marketplace. 

Whether you’re looking for advice on how to launch your startup website or how to take your graphic design to the next level, you’ll find what you’re looking for in our pages. Browse the rest of our site for even more design inspiration!