Addictions are costly. The United States spends more than $740 billion each year due to costs related lost work, health care, and crime.
Addiction treatment centers provide hope to those struggling with addictions and everyone in their lives. But not all rehab centers are the same.
No matter what business you’re in, marketing should be an integral part of your business plan. Addiction treatment marketing helps ensure you find the right patients to treat.
And rehab marketing also helps those who desperately need your help find you when they need you.
If you’re looking for information on how to enhance your treatment center marketing strategies, keep reading. We’ll show you what to do.
Addiction Treatment Marketing Starts with Your Website
If you don’t have a rehab website, get one. Drug rehab websites help your potential patients learn more about how you can help them.
Your rehab website should contain contact information so people can easily reach out to ask questions or voice concerns. But there’s a lot more that goes into a website that can help you find your niche market.
Implementing strategies like SEO, blogging, and landing pages will all go a long way towards helping your patients and search engines find your site. But you also need to know how to read your analytics.
You can’t tell how well you’re doing unless you understand what the numbers mean.
One highly effective use of drug rehab advertising is using search engine optimization (SEO). That means providing useful and informative content that attracts the attention of your patients and search engines.
Start by performing a keyword search online. Start by pretending you’re a potential patient. Think of what word or words they would use in a search to find a rehab center like yours.
If you’re focusing on attracting patients who are locally based, use geotargeted language such as “Seattle drug rehab”.
When it comes to attracting your core audience and building your brand, content is king. One of the best rehab marketing strategies you can use is to start and maintain a blog.
Write blog articles that help to inform and educate your potential patient base. Answer questions that are frequently asked. Use language your patients can understand.
Don’t forget to add internal and external links. You want to back up your information with other sources. Internal links also help keep people on your site and reduce duplicate content problems.
External links help back up your information from reliable sources. See page to see a good example of a blog article.
Build landing pages as part of your treatment center marketing funnel. This will help lead your targeted audience to take the actions you want them to take.
Do not forget to use CTA’s so your audience knows what to do. Use landing pages to explain concepts to your audience.
Track Your Efforts
You can do all the drug rehab advertising you want but if you don’t know how to read your stats, it’s pointless. You need to know whether or not your marketing efforts are succeeding.
Otherwise, it’s money down the drain. Know the difference between end rates and bounce rates. Find out how to tell where most of your visitors are coming from. And determine whether your visitor rates are rising or falling each month.
Most people struggle to stop their addictions on their own. They need a professional to help guide them each step of the way in order to be successful.
Addiction treatment marketing is similar in that if you don’t know what you’re doing, more problems arise. Which is why we’re here to help.
We can help you create a winning strategy that helps get your rehab treatment center in front of those you can help the most. Click here to contact us.