A practical design for your business page can be the first step in securing more clients for your business. But, there are some instances when business owners make design mistakes that can prove detrimental to your companies success.
If you’re looking to avoid making the mistakes that other small businesses have made in the past, you’ve clicked on the right article. Continue reading to find out the errors that must be avoided at all costs.
1. Keep Things Simple
One of the first mistakes that can be made when designing your website is having too many things going on with your website. Whether that’s adding too many words, colors, or content on the page.
This can make the page overcomplicating and confusing for potential clients that visit the website. On the opposite end of the spectrum, it can be detrimental when you’ve got content and whitespace.
Too much negative space can give the impression that you didn’t take enough time and put effort into your company website.
2. Your CTA Isn’t Compelling
When a potential client has finished reviewing your website, you want them to be compelled to use and pay for your services. This is known as a call to action.
You must have a strong call to action featured on your website, or you may risk losing business before you’ve been able to secure the client.
3. Choosing the Wrong Designs For Logos
Another mistake that businesses make is selecting the wrong design for your logo. Your logo needs to be something that catches everyone’s eye, and when they see it, they will immediately know that it’s for your business.
Your logo will be featured on every packaging item and product that your company produces. It’s also recommended that your logo be featured on rubber stamps to give you the ability to stamp your company logo on all business letters.
4. Not Giving Customer Feedback
When your customers have a problem or want to offer praise to your company, one of the worst things that you can do is to not respond. This is not a good idea because it sends the customers the message that you don’t care about responding to them or the things they’ve said.
It can also affect future business because people will see the reviews and realize that you don’t take the time and effort to communicate with customers.
5. No SEO Content Optimization
When you use SEO correctly, your business website will show up whenever potential customer types in a question that features your SEO keywords. The mistake that you want to avoid is not researching keywords that will help to generate leads for your business.
Design Mistakes Avoided
When you avoid the design mistakes that we’ve listed above, your business ventures will begin to improve. It takes work on your side as the business owner to ensure that your company website design is always up-to-date with the current trends that increase the business opportunities you have.
If you’ve found this article to be useful, check out some of the other articles featured on our blog page.